Sports can be a powerful force for change. To launch the adidas tennis collection by Pharrell Williams, we empowered people all over New York City to speak up. As the U.S. Open kicked off, branded umpire chairs and megaphones set up at iconic locations across New York City became platforms for voices of empathy and positivity. The activation included special performances by Action Bronson, Desiigner, Young M.A., and Th3 Saga.