Custom characters and a toolkit for the Visa Developer platform. These illustrations help make concepts on the developer site easier to understand, and give the brand a playful visual style to humanize the digital experience. They represent a range of voices and perspectives. The toolkit shows how characters come to life and fit within the Visa Developer brand ecosystem.
developer.visa.com
developer.visa.com
Designed with—DecodedCreative Direction—Can Misirlioglu
Design—Esther Park
Illustrations— Liesje Kraai
Design—Esther Park
Illustrations— Liesje Kraai